NIO, which stands for “NextEV In Motion,” is a Chinese electric vehicle (EV) manufacturer that has gained significant attention and prominence in the automotive industry. Established in 2014, NIO has quickly become a major player in the global EV market, focusing on producing high-performance electric vehicles with advanced autonomous driving capabilities.

One of NIO’s primary objectives is to redefine the concept of mobility by integrating cutting-edge technology, innovative design, and sustainable practices. 

In addition to their EV offerings, NIO has developed a unique business model that emphasises user experience and ecosystem development.